A Beacon is a low-cost piece of hardware – small enough to attach to a wall or countertop – that uses battery-friendly, low-energy Bluetooth connections to transmit messages or prompts directly to a smartphone or tablet. They are poised to transform how retailers, event organizers, transit systems, enterprises, and educational institutions communicate with people indoors. Consumers might even want to deploy them as part of home automation systems.
The opportunities for this local, real-time targeting technology are endless. At Guarana Technologies, we’re experienced in beacon app development and we take the bet that beacons will soon be everywhere.
We develop smart and beautiful mobile applications compatible with iBeacons technologies, and we deliver Beacon solutions in Montreal, Toronto, Brazil, Japan, Canada and all over the world!
Not sure how beacon app development can help you improve your business? Here are a few possibilities.
From in-store coupons delivered via beacons to customer phones, to collecting data to run personalized loyalty programs and ad campaigns, retailers are the first obvious market for beacons.
This application links up to retail, but also has the potential to become extremely pervasive. The idea is that beacons can trigger an automatic payment when a person leaves a specific location, so that payment becomes effortless.
Beacons can be used at music and sporting venues, to communicate information, to point people to complementary content, or promote sales. In fact, a number of Major League Baseball stadiums tested Apple’s iBeacon technology at their ballparks this past season.
A cafe in London has already implemented beacons to deliver content: They’ve teamed up with digital publishing company Exact Editions to push free digital magazines to their customers.
Expect beacons to be deployed all over airports, train stations, and urban transit hubs to alert travelers of delays, changes, and weather conditions.
People might deploy beacons to send them reminders when they’re in a certain part of their home, for instance, asking whether they’ve remembered to turn off the basement light.
When it comes to beacon app development, there are many opportunities to explore according to your objective.
Walk to the nearby stores
Simply walk to the nearby participating cafes and restaurants.
You will get an alert notification on your phone about the merchant’s promotions.
Redeem offer in-store
Show the offer notification to the merchant to redeem your promotion.
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Jeremy Gordon, Co-Owner & PM at KinetiCoach