The past few years have been a breakthrough period for both Virtual Reality and Augmented Reality. While big-name VR hardware like the Oculus Rift, HTC Vive and Playstation VR all hit the marketplace, the worldwide hit Pokémon Go brought Augmented Reality into the mainstream, setting App Store records in the process.
If you’re thinking about getting on board with this trend, let us help bringing your idea to life.
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are “augmented” by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called computer-mediated reality, in which a view of reality is modified by a computer.
Virtual reality (VR) is a computer technology that uses Virtual reality headsets, sometimes in combination with physical spaces or multi-projected environments, to generate realistic images, sounds and other sensations that simulate a user’s physical presence in a virtual or imaginary environment.
looking to disrupt an industry and innovate.
looking to create another product and generate more revenue.
looking to increase engagement with their products.
From marketing stunts to product enhancement, here are many ways brands have used this technology in order to impress, engage, and wow customers and users all over the world.
The possibilities are endless, but here are just a few of the most common uses for AR/VR:
An extremely engaging experience for all ages. Create AR/VR games that interact with your product or the users’ surroundings.
Create real-life experiences by using AR/VR to simulate trainings, product experiences or any adventure you can think of.
Enhance your product experience by adding an AR/VR engagement element to it through a mobile app.
Create a unique brand experience by using VR/AR to build virtual environments such as virtual stores and online shopping.
★★★★★ (Jun 1, 2017)
Guarana managed all of the technical elements of the design/build of my mobile application, In the Mood. They’re creative, they care, and they build great products. I have come to rely on them to not only build an amazing product but to also offer strategic advice on design and growth.
Trisha Stone – CEO at In the Mood