The Importance of Facebook Connector to Log In Users in Your App

August 3, 2015

App development offers you new and innovative ways to connect with customers, but only if you can get the downloads and keep people opening the app. When users download an app, they might only glance at it. That’s a problem. What’s the point of investing thousands into an app that never converts? Ease of use is often the culprit. Long, boring forms and complicated log in processes can turn anyone off. The solution? Facebook Connector. It adds that convenience factor, making users way more likely to actually give your app a try.

Make Login Easy

Give your application the best way to log in users with Facebook Connector. A one touch log in can make all the difference. What’s the first thing you do when you get a new phone? Set up all your accounts. That includes Facebook, so most users are already logged in. With Facebook Connector, they can then click one button to log in. This completely eliminates long, complex forms. It also avoids fuzzy boxes for security checks. You know, the ones you can barely read and need to reload 3 times before you can actually log in? It also makes time outs a thing of the past even in zones with no data connectivity.

Minimize User Drop

Easy to use means more frequent use, so using a one-click Facebook log in option can help push your user drop rates way down. Think about the utility of push notifications. They remind users about your app and help drive conversions. If users click on a push notification, the last thing they want to see is a log in box. If they are already logged in, they can go straight to products or offers.

Facebook Connector is the Preferred Login Method

What about email log in? Doesn’t it offer the same ease of use? Not according to users. Facebook comes out the clear winner. Around 70 percent of users choose the Facebook log in option, even when offered email. Your users are telling you their preference. Listen and get the benefit of more downloads and more frequent opens.

Business Benefits of Facebook Login

Better conversions and increased engagement are just the tip of the iceberg. Facebook Connector also allows you to collect data. In the era of big data, collect as much as you can. You get access to a profile picture, first name, friends IDs and more, all by adding a log in that helps your business. This is a clear win-win. Using Facebook Connector, you can use friend matching to offer reviews from friends, right on the download screen. Friend and family recommendations are still the best marketing avenue, so by using Facebook Connector to offer that type of word of mouth, you gain instant credibility.

Facebook Connector gives your users a better and faster experience. At the same time, it allows you to localize marketing efforts, take advantage of social connectivity, keep your engagement numbers high and drive customer acquisition efforts. It may not be one-size-fits-all, but it certainly is an all-in-one solution.

by Guarana

Filed under App Funding

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