Deeplinking is today an essential technique of mobile marketing. This way of redirecting the user directly to the specific content of a mobile application is just as useful for the developers/editors of the application, as for its users.
What does this technique consist of? How does it work? How is it really beneficial? And above all, how to deploy it? Let’s see it all together.
A deep link is a specific link aimed at referring to a specific page or product, instead of redirecting only to the home page of the application.
The simplest example of a deep link would be a link to a specific Facebook profile, instead of just redirecting to the home page.
In mobile, deep linking comes to solve a problem that has long bothered application editors. If you share with your friends or other contacts a link to the specific content of a mobile application, it will be opened in the web browser of your mobile, even if the user in question already has the application, which is anything but practical. Mobile deep linking therefore now makes it possible to redirect the user to the specific content of an application by opening it directly instead of going through the browser.
Whether shared / sent via sms, email, messaging, or even through ad (advertising), the deeplink performs the same function: (Re) directing the user to specific content. What if the application is found not to be installed by the user? This brings us to the next point. There are currently 3 types of mobile deeplink:
iOS 9.0 was marked by the advent of “universal links”, deeplinks referring to the specific content of an application if it is already installed. If not, the deeplink redirects to the web equivalent of the content by opening it on the Safari web browser. The Android equivalent exists under the name of App links. The latter are however less used because of their incompatibility with all the widespread versions of the OS. Google has not yet announced any special interest in the issue.
It is legitimate to wonder about the concrete advantages of resorting to deeplinking. We have therefore identified this in a few points:
In 2014, Facebook was one of the first to deploy an open source solution allowing Android and iOS mobile developers to create deep links (deeplinks). The latter is always accessible.
Another solution, the Branch platform , also taking into account the iOS and Android applications. Branch offers a basic plan available for free as well as advanced paid plans.
Partners - not providers.
Guaraná will act as your partner and advisor throughout the whole process. Our app development process is tailored to be collaborative and we truly embrace each one of our projects. Being a well rounded and skilled team makes us a great long-term partner for both startups and established companies.
Execution equals excellence.
We truly commit to your digital app development project's success. We're passionate about turning your web & mobile application idea into a high-performance digital product with authentic design, smooth usability and amazing engagement. We provide nothing less than the best user experience possible.
High-quality code built for business growth
Our tech team ensures we always craft the best logic for your users and your strategy. Our scalable solutions are ready to accommodate any new features you might need - when your business evolves, our code evolves with you.